Haydon Xi’an by Salone Del Salon is an artistic tribute to Retro, Sci-fi and Fantasy

Haydon Xi’an by Salone Del Salon is an artistic tribute to Retro, Sci-fi and Fantasy

8 Aug 2022 News

Haydon, a multi-brand cosmetics retailer recently opened its doors to a striking, new retail space in the city of Xi’an. Designed by Salone Del Salon, the project goes beyond the definition of a typical commercial space and integrates the brand’s identity through creative expression.

photo_credit Sean
Sean

With an area of 720sqm, the ground floor is like a metaphor for a tranquil pond, where the customers wade through the still waters characterized by the deep green tiles interspersed with diamond-like, black space capsules, adding a sci-fi touch. 

photo_credit Sean
Sean

The interiors combine a retro aesthetic with coming-of-age sci-fi and industrial elements. A whimsical installation of seemingly growing roses that sit in an atrium space with exposed concrete beams, enveloped by modern showcases laden with luxury products.

photo_credit Sean
Sean

A green staircase adorned with cantilevered, backlit steps leads to the mezzanine floor. Linear lighting installation that can generate different colour gradients when needed, arranged over the modern display shelves, enhances the circulation within. Giant circular mirrors break the monolithic interiors and create an illusion of blurred reality.

photo_credit Sean
Sean

Based on the premise of a modern multi-storey building, the design vividly responds to the site-specific settings and creates a fascinating spatial experience, driven by fantasy and escapism. 

photo_credit Sean
Sean

 

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