ABF Place

ABF Place

Architect
MAENA Design Conecta
Location
Porto Alegre, RS, Brazil | View Map
Project Year
2021
Category
Offices
Alcindo Dedavid
Product Spec Sheet

ElementBrandProduct Name
Piso vinílico: Cimento queimadoBelgotex
Mineral / 60
ManufacturersCasa de Alessa
ManufacturersContemporânea Online
ManufacturersInteriore Marcenaria
ManufacturersMetalúrgica ZOL
FurnitureMEZAS Design Co.

Product Spec Sheet
Piso vinílico: Cimento queimado
Mineral / 60 by Belgotex
Manufacturers
Manufacturers
Manufacturers
Manufacturers
Furniture

ABF Place

MAENA Design Conecta as Architects

Designing the new headquarters for ABF Developments was full of invigorating challenges. The first one was to represent a groundbreaking innovative company, focused on designing real estate properties that correspond directly to the customers’ needs and longings. Assuring that this rigorous public felt connection to the project’s language was one of the main purposes of the intriguing and appealing design and shape in the urban landscape.

photo_credit Alcindo Dedavid
Alcindo Dedavid

The neighborhood where the building stands is predominantly residential, with houses built many years ago, without a distinctive design character, so the second challenge was to create a building with a change provoking design but also fully integrated to it’s surroundings. Lastly, there was the need to combine all of these design needs to the multiple functionality of having administrative headquarters and the business and sales center for the projects that will be launched there, using a very narrow site to build it.

photo_credit Alcindo Dedavid
Alcindo Dedavid

In order to meet all these needs, we created an iconic shape, structured through six metallic frames of slightly different shapes, supporting two floors where the spaces are laid out. There’s the exhibition area, with product demonstrations, meeting rooms, customer service, cafè and bar area and other administrative support. Folding over the steel frames is a metallic corten steel roof, with edgy angled slopes, encloses the building. In the front façade, a big glass surface acts like a stores’ window, allowing continuity between inside and out, for the public area, and a metal covering provides privacy without compromising light or permeability.

photo_credit Alcindo Dedavid
Alcindo Dedavid

The interior design is made to enhance the beauty of the raw materials, complementing their textures and finishes. O flooring in concrete in contrast to the corten steel creates a balanced and contemporary space. Adding clean and sophisticated furniture, the area is made wide and spacious, ready to attend every need.

photo_credit Alcindo Dedavid
Alcindo Dedavid

Reinforcing the brand’s logo even the pictograms and wayfinding signaling was thoroughly designed. Inspired directly by the ABF Developments’ logo and the headquarters architecture, vertical lines are used as guidelines for setting the atmosphere and complementing the space. For this, the space communicates with the users in every scale of the project, creating a full experience that brings out the brand’s innovative and sophisticated standards.

Caption
Caption
Caption

Material Used:
1. Interiore Marcenaria 
2. Metalúrgica ZOL 
3. Casa de Alessa  
4. Contemporânea Online  
5. Belgotex - Piso vinílico: Cimento queimado 101 grey  
6. MEZAS – Furniture 

Featured Projects
Latest Products
News
Experimental Co-Housing Denver project by Productora provides a compelling model for centrally located, low-cost housing
17 May 2022 News
Experimental Co-Housing Denver project by Productora provides a compelling model for centrally located, low-cost housing

Only a few miles from the downtown area of Denver, this experimental co-housing project by Productor... More

Baumschlager Eberle Architecten create an architectural statement for a natural setting in Alpe Furx
17 May 2022 News
Baumschlager Eberle Architecten create an architectural statement for a natural setting in Alpe Furx

On a sloping site in the Austrian ski resort of Alpe Furx, this holiday and leisure development by B... More

Under the Willow Tree by Objekt Architechten provides residents an ecologically-minded house in a beautiful green setting
14 May 2022 News
Under the Willow Tree by Objekt Architechten provides residents an ecologically-minded house in a beautiful green setting

In the middle of the countryside at the highest point of the village of Ninove, Belgium, an existing... More

Park Associati’s Luxottica Digital Factory project reinterprets and revitalizes an existing industrial building in Milan
14 May 2022 News
Park Associati’s Luxottica Digital Factory project reinterprets and revitalizes an existing industrial building in Milan

In Milan, Park Associati’s Luxottica Digital Factory project reinterprets an existing industri... More

Luconi architetti mix modern elements with traditional Alpine architecture
14 May 2022 News
Luconi architetti mix modern elements with traditional Alpine architecture

Located in the Alpine region of Madesimo, Italy, Baita MV by Luconi architetti comprises an extensio... More

OMA inverts theater typology by plugging three cantilevered theaters into a central cube
13 May 2022 News
OMA inverts theater typology by plugging three cantilevered theaters into a central cube

Rem Koolhaas sees the Taipei Performing Arts Center as close as they have ever been to defining a ne... More

Top 10 Trending Armchairs
13 May 2022 News
Top 10 Trending Armchairs

Architects and designers use armchairs to complete spaces visually and functionally. Popular armchai... More

Material and structural capacity of concrete defines the design of Casa de Alisa
12 May 2022 News
Material and structural capacity of concrete defines the design of Casa de Alisa

In Nonthaburi, Thailand, Casa de Alisa by Stu/D/O Architects is defined by the material and structur... More