byNice (jesi)
Lucia Arteconi of Arteconi Fotografia studio

byNice (jesi An)

C28 srl -collaboratorio di progettazione as Architects

From the experience of byNice-Fabriano, the client requested the design of a new ice-cream parlour, based in Jesi, with the same contents of simplicity, naturalness and transparency inherent in ByNice, but subjected to a revisiting process, adopted for the different dimensional and formal characteristics of the available premises.

photo_credit Lucia Arteconi of Arteconi Fotografia studio
Lucia Arteconi of Arteconi Fotografia studio

The idea is to design an exterior-interior, a landscape within a container. Hence the idea of placing a sequence of small rooms that recall the elementary form of the house and articulate the space around the counter.

photo_credit Lucia Arteconi of Arteconi Fotografia studio
Lucia Arteconi of Arteconi Fotografia studio

The basic guidelines of the byNice concept have been maintained, namely the contrast between warm and cold tones. The dual temperature is present in the choice and placement of materials: warm wood on the floor that rises up and envelops the seats and counter, cold tones, black and white, for the remaining surfaces.

photo_credit Lucia Arteconi of Arteconi Fotografia studio
Lucia Arteconi of Arteconi Fotografia studio

Everything is completed with lighting consisting of a network of tubes running all along the ceiling and down the walls, "industrial" branches of painted PVC which end with either a single bulb or a lampshade, also painted like the tube. These are industrial materials, but their configuration and layout take on an organic and natural appearance consistent with the brand's philosophy.

 

Material Used:
1. Interior cladding :  Wallpaper,  Sanderson
Wallpaper, Harlequin 
2. Upholstery and fabrics :  Sanderson  
Harlequin 
3. Interior lighting :  custom-configured industrial equipment
4. Interior furnishings: custom-made stools, tables, benches designed by c28 s.r.l. and made by craftsmen

Featured Projects
Latest Products
News
Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media
25 Jun 2022 News
Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media

In Lviv, Radio Garage is a media art centre and an experimental gallery for temporary exhibitions wi... More

Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric
25 Jun 2022 News
Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric

Located in Prague’s Andel District, Manifesto Market Andel is an urban infill project activati... More

Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm
24 Jun 2022 News
Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm

An iconic 19th-century building next to Amsterdam Central Station, Droogbak has been transformed int... More

Renovated hacienda-style villa in Belgium respects its history while exploring form and materials
24 Jun 2022 News
Renovated hacienda-style villa in Belgium respects its history while exploring form and materials

House VD-B by Graux & Baeyens architecten is a renovated hacienda-style villa in Evergem, Belgiu... More

Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)
22 Jun 2022 News
Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)

In the heart of the historic city of Bruges, The Bruges Meeting & Convention Centre (BMCC) is a... More

Award-winning New Museum of Ethnography by NAPUR Architect opens in Budapest
22 Jun 2022 News
Award-winning New Museum of Ethnography by NAPUR Architect opens in Budapest

Designed by NAPUR Architect, the recently opened New Museum of Ethnography in Budapest is a purpose-... More

New Royal College of Art campus by Herzog & de Meuron unveiled in Battersea
22 Jun 2022 News
New Royal College of Art campus by Herzog & de Meuron unveiled in Battersea

The Royal College of Art unveiled its new campus in Battersea, London this past month.  With a... More

TAO’s Qingyijiang Road Elementary School explores a decentralized school system design that embraces equality, non-hierarchy, freedom, and diversity
21 Jun 2022 News
TAO’s Qingyijiang Road Elementary School explores a decentralized school system design that embraces equality, non-hierarchy, freedom, and diversity

The Qingyijiang Road Elementary School by TAO (Trace Architecture Office) explores a decentralized s... More