Garrett Brands Corporate Headquarters

Garrett Brands Corporate Headquarters

Location
Chicago, IL, USA | View Map
Project Year
2015
Category
Offices
Dave Burk Photography

Melding Tradition and Innovation with Iconic Local Flavor

HED as Interior Architects

Following the meteoric growth of its iconic Garrett’s Popcorn brand, parent company Garrett Brands sought a design partner to expand and reimagine its existing Chicago corporate headquarters. The new space would need to accommodate new employees and future growth; aid in attracting both new talent and new franchisees; support a culture of camaraderie and collaboration between new and existing employees; and position Garrett Brands for the future while paying tribute to its long history of tradition, care and craftsmanship. 
 
 Working closely with Garrett’s internal design team, HED developed a new vision for Garrett’s corporate headquarters, one that interweaves clean, contemporary design with subtle visual storytelling. 
 
Spacious, flexible and interactive, the redesigned office space features an open floorplan with bench-style seating to encourage engagement amongst employees. Visually, the space not only aligns with Garrett’s brand palette, but gestures towards its history and traditions. Navy-blue striped carpet echoes the brand’s signature blue-striped popcorn tins, while copper accents evoke the old-fashioned copper kettles originally used for popping corn. Both the reception area and office café incorporate custom reclaimed wood, an homage to the wooden spoons still used to stir the popcorn today. A bright, unexpected paint-splattered wall in the recreation area and whimsical, popcorn-printed graphic accent walls add a playful element to the space.
 
 Striking the right balance between past and progress, the completed workspace redesign effectively positions Garrett Brands for the future while honoring the brand’s unique history and traditions.

Project Credits
HED
Interior Architects
Product Spec Sheet

ElementBrand
ManufacturersKnoll
ManufacturersBernhardt Design
Product Spec Sheet
Manufacturers
by Knoll
Manufacturers
Featured Projects
Latest Products
News
Top 10 Trending Glazed Office Partitions
12 Aug 2022 Specification
Top 10 Trending Glazed Office Partitions

Glazed office partition systems respond to the essential needs oftoday’s workplaces. Transpare... More

Casa Aco by Giuseppe Gurrieri Architetto merges a contemporary volume with Italian rural vernacular
11 Aug 2022 News
Casa Aco by Giuseppe Gurrieri Architetto merges a contemporary volume with Italian rural vernacular

In Italy’s Apulian countryside, Casa Aco by Giuseppe Gurrieri Architetto is a renovation and e... More

Refugee Museum of Denmark (FLUGT) by BIG sheds light on the stories, challenges, emotions, and spirit of the world's refugees
9 Aug 2022 News
Refugee Museum of Denmark (FLUGT) by BIG sheds light on the stories, challenges, emotions, and spirit of the world's refugees

Situated on the site of Denmark's largest Refugee camp from World War II, FLUGT by BIG is a museum d... More

Haydon Xi’an by Salone Del Salon is an artistic tribute to Retro, Sci-fi and Fantasy
8 Aug 2022 News
Haydon Xi’an by Salone Del Salon is an artistic tribute to Retro, Sci-fi and Fantasy

Haydon, a multi-brand cosmetics retailer recently opened its doors to a striking, new retail space i... More

Rohingya Cultural Memory Centre by Rizvi Hassan is an ode to indigenous way of living
8 Aug 2022 News
Rohingya Cultural Memory Centre by Rizvi Hassan is an ode to indigenous way of living

Located on a hilltop in the middle of a refugee camp area, The Rohingya Cultural Memory Centre, desi... More

CoBe Architecture and Paysage design a Residential Complex with an Interplay of Solid and Void
8 Aug 2022 News
CoBe Architecture and Paysage design a Residential Complex with an Interplay of Solid and Void

Located near the Bordeaux Saint-Jean railway station, Tri Postal Block designed by CoBe architecture... More

Habitat Groupé Bolette accommodates two separate houses within one confident brick volume
5 Aug 2022 News
Habitat Groupé Bolette accommodates two separate houses within one confident brick volume

On a building plot in a small Brabant village, two families are accommodated within two separate hou... More

MATISSE patisserie by NOMMA STUDIO celebrates the energy and simplicity of the famous painter’s work
5 Aug 2022 News
MATISSE patisserie by NOMMA STUDIO celebrates the energy and simplicity of the famous painter’s work

Well-designed interior spaces are one of the many reasons for the ongoing popularity of patisseries.... More