Good morning, Carme!

Good morning, Carme!

Architect
unparelld'arquitectes
Location
Plaça del Carme, 17800 Olot, Spain | View Map
Project Year
2021
Category
Shopping Centres
José Hevia

Good morning, Carme! - Reactivation of Plaça del Carme

unparelld'arquitectes as Architects

Shopping is an integral part of the street. Improving the vitality, comfort and safety of the public space was done by fostering occupancy of closed shops and emphasising relationships through the shop windows. That was the task developed on the street in the project, Good morning, Carme! (Olot, 2021). In a single year, 1000 m² of shops were opened and 120 m of façade were redesigned in a single square in the old town.

photo_credit José Hevia
José Hevia

Changes in the consumption model have caused the centres of many cities to head into a sharp commercial decline. Based on the premise that the activity and character of the street depends on the façades and what happens behind them, the urban renewal of these spaces inevitably involved the mobilisation of the bank of empty ground floor premises. The shop windows are where this relationship was established, with extensions into the outside with awnings and pedestal tables and into the inside with the products on display. 

photo_credit José Hevia
José Hevia

It was thus advisable to blur the borders between the public and the private, from a physical perspective and, especially, from a municipal management viewpoint. That was the starting point for the Good morning, Carme! project, which united and went hand in hand with a collective hope: the revival of Plaça del Carme in the centre of Olot. Traditional city planning was reconsidered, allocating 70% of the budget to ground floors. The project also included the opening of the city's Art School and the remodelling of a warehouse for a consumer cooperative. It is a project of projects, involving 3 developers and 8 shopkeepers. 

photo_credit José Hevia
José Hevia

The approach was similar to acupuncture, like a catalogue of actions that add complexity and depth to the relationships between the street and the ground floors. This catalogue considered planting deciduous trees to complement the façades, the lighting of the street from the perimeter and from the insides, converting empty openings into alcoves to exhibit sculptures from the Art School and overhauling shop windows to endow them with the most transparency possible and bring them into dialogue with the street. 

photo_credit José Hevia
José Hevia

During the nine months that works lasted, the 'Carme office' was set up in the square, where we cooked up ideas on how to reactivate the space. This was the meeting point between neighbours, shopkeepers, owners and technicians, who also took on the roles of facilitators, managers and mediators. Dividing the project into stages ensured we could adapt it to any new needs detected. 

Team:
Architects
unparelld'arquitectes: Eduard Callís, Guillem Moliner

Design and construction team
Clàudia Calvet, Xevi Rodeja, Architects

Collaborators
Quim Domene, Visual artist
Simon Group, special collaboration in the restoration of Simon Kuma lampposts
Members of l’Artiga 
Miquel Capdevila, Structural Designer
Protir, Industrial Engineers
Grupo Noria, Lighting Design advice
Xevi Pujol, Landscaping advice
Garrotxa Museum
Olot town hall, Dinàmig and Sigma technical staff
Local occupation plan
Nucli Antic neighbourhood council
Neighbours and shopkeepers 
Salvi Capellà, Joan Mallart

Promoter
Olot town hall, L'Artiga Coop, Art School of Olot

Builder 
Construccions Pere Boada Comas, Grederes 2.0, Trasplantaments Sant Iscle, Civil engineering works & landscaping
Elèctric Jomi, Montolivet Instal•lacions, Grau Sistemes Tèrmics, Installations
Plantalech, Serralleria Jordi Cullet, Metal works
Fusteria Esfèric, Fusteria Esteve Baqué, Fusteria Jordi, Carpentry
Soy & Soy, Painting works
Rètols Mateu, RetMiq, Commercial signs
Magatzems Olot, Collell protecció solar, Textile materials
Viguet Canal, Fiosa, Reine, Codispe, FV Seguretat, Commercial fixtures

photo_credit José Hevia
José Hevia
photo_credit José Hevia
José Hevia
photo_credit José Hevia
José Hevia
Caption
Caption
Caption

Read story in Español

Project Credits
Photographers
Visual artist
Commercial signs
Product Spec Sheet

ElementBrand
Commercial fixturesFV Seguretat
Product Spec Sheet
Commercial fixtures
Featured Projects
Latest Products
News
Poppodium Nieuwe Nor offers a new landmark and hub for new music in the Netherlands
29 Jun 2022 News
Poppodium Nieuwe Nor offers a new landmark and hub for new music in the Netherlands

  In the city center Of Heerlen, Poppodium Nieuwe Nor by diederendirrix is a unique new landma... More

Izar Houses in Mexico celebrate the natural landscape, light, and rainfall
29 Jun 2022 News
Izar Houses in Mexico celebrate the natural landscape, light, and rainfall

On a steep site in Mexico, Izar Houses by Taller ADG Alonso de Garay pay exceptional attention to en... More

25 best architecture firms in Madrid
27 Jun 2022 News
25 best architecture firms in Madrid

Madrid is a center of gravity for European architecture. Spain’s capital city is host to an am... More

Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media
25 Jun 2022 News
Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media

In Lviv, Radio Garage is a media art centre and an experimental gallery for temporary exhibitions wi... More

Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric
25 Jun 2022 News
Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric

Located in Prague’s Andel District, Manifesto Market Andel is an urban infill project activati... More

Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm
24 Jun 2022 News
Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm

An iconic 19th-century building next to Amsterdam Central Station, Droogbak has been transformed int... More

Renovated hacienda-style villa in Belgium respects its history while exploring form and materials
24 Jun 2022 News
Renovated hacienda-style villa in Belgium respects its history while exploring form and materials

House VD-B by Graux & Baeyens architecten is a renovated hacienda-style villa in Evergem, Belgiu... More

Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)
22 Jun 2022 News
Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)

In the heart of the historic city of Bruges, The Bruges Meeting & Convention Centre (BMCC) is a... More