We worked together with Max’s marketing team and D.S. Blay Architects to create the language and design for their 7-floor office complex. Our goal was to create a different and innovative design for each of the floors based on the company’s branding book language. We chose a material for each floor symbolizing the type of work of each department. For example, for the HR department we utilized fabric, which symbolizes human connection. We decorated meeting rooms, phone booths, a large cafeteria, and incorporated motion graphics on the first floor to give a first impression of innovation and technology. In summary, seven floors of cutting edge, fun and inspiring environmental graphic design.
Photography: Uzi Porat