Media House Schwäbischer Publishers

Media House Schwäbischer Publishers

Architect
Wiel Arets Architects
Location
Ravensburg , Germany | View Map
Category
Offices
Jan Bitter

Media House Schwäbischer Publishers

Wiel Arets Architects as Architects

The widespread functions of the media group 'Schwäbischer Verlag' will be housed in one building in the city of Ravensburg, the economic centre of Upper Swabia. The proposed design reflects the ambivalence of the assignment. On one hand, the specific programmatic organization required by the multimedia concern demands a high connectivity between the various departments. On the other hand, exposure to the delicate fabric of the former free imperial city suggests a small scale.


Occupying several plots, the overall project integrates itself in the surroundings through its volumetric configuration and proportions. Six office cubes interconnected on a lower public level are literally enclosed by a transparent membrane to form one identity based on dissimilarity. Where a building element touches the fence, the latter becomes the building's façade; everywhere else, the fence offers sound protection and familiarity for the gardens behind. Despite this unifying band on the ground floor, the solitary quality of volumes characterizing the adjacent streets is retained.


Every viewpoint engenders unforeseen readings of the merging of the single volumes and the resulting silhouette. Beside the contextual intermediation, it projects a dynamic image of the multilayered publishing company. Due to its proximity to the old town, the urban villa is taken as a guide in terms of character and set-up to the progressive publisher. With respect to comfort and adaptability, representative villas and generous factory floors remain unrivalled compared with standard office layouts. Both typologies are appropriate for various uses beyond living and working, while the generic office space, associated with repetition of elements, is only accepted to a limited degree.


Therefore a series of stacked 'villa–storeys' linked to a sequence of equivalent patios creates the new 'home' for the complex requirements and operational speed of the concern. An intensive relation to the various outdoor spaces is traced back to the subject of the villa. The proportions of the respective levels ensure identity and territoriality of the different work units. The garden level contains the special functions; cafe, conference and event centre as well as a television studio are grouped round a central reception area, which integrates several additional functions. Depending on the particular needs, either the circulation or the programme is directly related to the façade.


The result is a meandering circulation zone that produces varying special conditions through its alternating depths and changing views. The patios together with a series of inner voids connected to the staircases ensure high 'residence' qualities and allow for dissociated insights and overviews, which in turn generates communication on a professional as well as an informal level.


The rectangular footprints of the upper spaces escape the typology of the usual office corridors and enlarge the number of high-value corner spaces. At the same time, during early and late shifts, when the building is less crowded, the spatial set up is experienced as comfortable, even domestic. The association with habitation and its positive ambience superimposes the one to a serial workstation.


Featured Projects
Latest Products
News
Casa Aco by Giuseppe Gurrieri Architetto merges a contemporary volume with Italian rural vernacular
11 Aug 2022 News
Casa Aco by Giuseppe Gurrieri Architetto merges a contemporary volume with Italian rural vernacular

In Italy’s Apulian countryside, Casa Aco by Giuseppe Gurrieri Architetto is a renovation and e... More

Refugee Museum of Denmark (FLUGT) by BIG sheds light on the stories, challenges, emotions, and spirit of the world's refugees
9 Aug 2022 News
Refugee Museum of Denmark (FLUGT) by BIG sheds light on the stories, challenges, emotions, and spirit of the world's refugees

Situated on the site of Denmark's largest Refugee camp from World War II, FLUGT by BIG is a museum d... More

Haydon Xi’an by Salone Del Salon is an artistic tribute to Retro, Sci-fi and Fantasy
8 Aug 2022 News
Haydon Xi’an by Salone Del Salon is an artistic tribute to Retro, Sci-fi and Fantasy

Haydon, a multi-brand cosmetics retailer recently opened its doors to a striking, new retail space i... More

Rohingya Cultural Memory Centre by Rizvi Hassan is an ode to indigenous way of living
8 Aug 2022 News
Rohingya Cultural Memory Centre by Rizvi Hassan is an ode to indigenous way of living

Located on a hilltop in the middle of a refugee camp area, The Rohingya Cultural Memory Centre, desi... More

CoBe Architecture and Paysage design a Residential Complex with an Interplay of Solid and Void
8 Aug 2022 News
CoBe Architecture and Paysage design a Residential Complex with an Interplay of Solid and Void

Located near the Bordeaux Saint-Jean railway station, Tri Postal Block designed by CoBe architecture... More

Habitat Groupé Bolette accommodates two separate houses within one confident brick volume
5 Aug 2022 News
Habitat Groupé Bolette accommodates two separate houses within one confident brick volume

On a building plot in a small Brabant village, two families are accommodated within two separate hou... More

MATISSE patisserie by NOMMA STUDIO celebrates the energy and simplicity of the famous painter’s work
5 Aug 2022 News
MATISSE patisserie by NOMMA STUDIO celebrates the energy and simplicity of the famous painter’s work

Well-designed interior spaces are one of the many reasons for the ongoing popularity of patisseries.... More

Studio Coplanar renovates a countryside house in a white and azure palette
5 Aug 2022 News
Studio Coplanar renovates a countryside house in a white and azure palette

Located in the countryside of downtown Brazil, Serrana House designed by Studio Coplanar is a 30-yea... More