New directional buildings of FieraMilano

New directional buildings of FieraMilano

Architect
Atelier(s) Alfonso Femia
Location
Milano - Rho, Italy
Category
Housing
@Ernesta Caviola

Architectural and landscape design by 5+1AA Alfonso Femia Gianluca Peluffo with Jean-Baptiste Pietri Architectes

Atelier(s) Alfonso Femia as Architects

From dawn to dusk. On open land natural light becomes a means of transforming perceptions of either a natural or manmade landscape. Within the peculiar setting of the Trade Fair, a horizon within which light is incorporated and reflected amidst whites, greys and specks of colour, it can become a shimmering material flowing from north to south and from east to west, underlining the intense colour of dawn and dusk. The new building is defined by a golden colour, with sunlight and its reflections enhancing its beauty and creating a sense of transparency, opacity, reflections and semi-transparencies within its setting and the various territorial perspectives crisscrossing the area at different speeds and at all times of day. Shades of gold mixed with the whites of the interiors making the elevations appear endless in the morning and evening or, in other words, at those times of day when light strikes the main walls and its physical bounds can no longer be perceived as it blends in with natural light. A black base and a green top frame a perceptual and emotional mechanism which oneirically evokes the use of gold in Italian painting from Beato Angelico to Kounellis on the present-day scene.

Featured Projects
Latest Products
News
Visitor Centre for the Bernau Trade Union School celebrates and reveals a celebrated Bauhaus Monument
15 Aug 2022 News
Visitor Centre for the Bernau Trade Union School celebrates and reveals a celebrated Bauhaus Monument

In 2017 the iconic Bauhaus work ‘Bundesschule Bernau,’ built by Bauhaus director Hannes... More

Top 10 Trending Glazed Office Partitions
12 Aug 2022 Specification
Top 10 Trending Glazed Office Partitions

Glazed office partition systems respond to the essential needs oftoday’s workplaces. Transpare... More

Casa Aco by Giuseppe Gurrieri Architetto merges a contemporary volume with Italian rural vernacular
11 Aug 2022 News
Casa Aco by Giuseppe Gurrieri Architetto merges a contemporary volume with Italian rural vernacular

In Italy’s Apulian countryside, Casa Aco by Giuseppe Gurrieri Architetto is a renovation and e... More

Refugee Museum of Denmark (FLUGT) by BIG sheds light on the stories, challenges, emotions, and spirit of the world's refugees
9 Aug 2022 News
Refugee Museum of Denmark (FLUGT) by BIG sheds light on the stories, challenges, emotions, and spirit of the world's refugees

Situated on the site of Denmark's largest Refugee camp from World War II, FLUGT by BIG is a museum d... More

Haydon Xi’an by Salone Del Salon is an artistic tribute to Retro, Sci-fi and Fantasy
8 Aug 2022 News
Haydon Xi’an by Salone Del Salon is an artistic tribute to Retro, Sci-fi and Fantasy

Haydon, a multi-brand cosmetics retailer recently opened its doors to a striking, new retail space i... More

Rohingya Cultural Memory Centre by Rizvi Hassan is an ode to indigenous way of living
8 Aug 2022 News
Rohingya Cultural Memory Centre by Rizvi Hassan is an ode to indigenous way of living

Located on a hilltop in the middle of a refugee camp area, The Rohingya Cultural Memory Centre, desi... More

CoBe Architecture and Paysage design a Residential Complex with an Interplay of Solid and Void
8 Aug 2022 News
CoBe Architecture and Paysage design a Residential Complex with an Interplay of Solid and Void

Located near the Bordeaux Saint-Jean railway station, Tri Postal Block designed by CoBe architecture... More

Habitat Groupé Bolette accommodates two separate houses within one confident brick volume
5 Aug 2022 News
Habitat Groupé Bolette accommodates two separate houses within one confident brick volume

On a building plot in a small Brabant village, two families are accommodated within two separate hou... More