In a city of animal lovers, leading Chinese pet nutrition company Peidi has created a community home for pet lovers in Shanghai. The flagship retail space, Paw Day encompasses a pet spa, salon, fresh food, daycare, hotel, an outdoor activity zone, dog swimming pool and a coffee shop. The fun-loving brand was visualized with cute icons and strong colours appealing to a youthful and young audience. The interior design needed to reflect this fun and playful nature but with a premium edge which reflected the brand and the audience.
Located on the popular West Bund, the facility is situated within an open-air complex. A minimal, sophisticated black and cream façade outlines the main entry and large folding windows that face onto the outdoor space. The large outdoor area in front is reserved for an outdoor play area for dogs, with flexibility for setting up different outdoor runs for small and large dogs.
Entering inside, the earthy orange and red interior of the retail zone encircles the façade with a mix of colourful displays and live animal enclosures. Warm wood, corals, and bright oranges contrast with black plastered walls. Wayfinding signage like a department store sets up the zones of general retail, pet café and beauty zone within the main space.
You would be remiss in thinking the bright orange café counter is for pet owners to purchase for themselves. This pet café, with an adjacent kitchen, provides a space for owners to learn how to cook and prepare fresh food for their pets, or to buy fresh pre-made premium meals for their four-legged friends.
Large curving windows wrap along one side of the space. Looking through, you can’t miss the large swimming pool designed to cater for both large and small dogs. Owners and their dogs can watch through windows or peepholes directly against glass sections of the pool. The pool is within the indoor dog activity zone, which also contains the dog hotel and rest space for dogs at doggy daycare. The activity space is softly coloured with light greens, pinks and corals that wave along the pool and walls. Curved ceiling forms reflect the waves, inspired by their joyful jumps and play.
The beauty zone is in the center of the main space. A curving, travertine, stone countertop provides for your animal’s one-on-one essential oil consultation, followed by their custom essential oil bath and grooming session in the rooms behind. Rooms are designed specifically for the needs of either cats or dogs, joyfully coloured with pops of blue or yellow.
The left side of the space is devoted to all things cat. A round activity room is a space for playing with the cats and for the cats themselves to stretch, play and relax. Small peepholes from the cat hotel into the space allow interaction whilst considering privacy between the two zones. Designed to allow controlled movement between the activity room and the cat hotel, when opened, cats can choose to wander between the spaces as they feel. The cat and dog hotel rooms are both brightly coloured with generous resting spaces designed for all sizes of animal. Individually temperature and lighting controlled, they provide custom comfort for your pet.
As a rapidly growing industry in China, services for pets are expanding from, general grooming and premium pet food, to all-day pampering and accessories, considering all needs your fluffy and precious animal could ever imagine. Much like human beauty and fashion and child daycare services, these trends are extending to your beloved pet.