Renascentia

Renascentia

Architect
Giraldi Associati Architetti
Location
Florence, Italy | View Map
Project Year
2016
Category
Shops

Showrooms
Francesca Dattilo

Renascentia

Giraldi Associati Architetti as Architects

Inside of the historical palace “Tornaquinci della Stufa” in Florence was opened the new flagship store Renascentia, brand specialized in the sale of handicraft products such as handbags, shoes and jewelry. The Giraldi Associates Architects studio has created the concept of the space confronting with an inner architecture constrained by the architectural heritage Authority.


The building, in fact till to the 80', after a series of changes, was converted into a cinema and only around the early 2000s was restored again by changing the intended use, becoming commercial place.


The Florentine brand store occupies an area of about 1300 sqm divided between the ground floor, where around a courtyard emerge decorated vault, columns with capitals made of pietra serena stone and a terracotta floor, and a first floor where instead there are no original elements of the building.


In this beautiful setting the Giraldi studio included custom furnishings designed using materials such as bronze, marble, iron and printed glass with floral graphics to create a space which would surrender the customer in a place with an art deco inspiration.


The sales area is designed for large flows of visitors and for this reason the amplitudes were considered oversized splitting the ambients in a defined way: on the ground floor, from the entrance opens the covered courtyard by a large skylight, around which wind through the chest area and a first sales area dedicated to jewelery, bags and their customization thanks to the presence of a local gilder that values the will of the property to enhance the leather made in Florence. The first floor, featured with a gres floor, welcomes other sales areas dedicated to accessories and clothing, enriched by the presence of pouf.


The Giraldi studio also designed the corporate identity of the brand, studying the logo that recalls the image of the "Lady with an Ermine" by Leonardo and all the packaging, giving to the brand an additional elegant and refined touch.


Project Credits
Product Spec Sheet

ElementBrand
Faux leatherALIVAR s.r.l.
FurnitureASSO Spa
LightingQuattrobi
Product Spec Sheet
Faux leather
Furniture
Lighting
Featured Projects
Latest Products
News
Poppodium Nieuwe Nor offers a new landmark and hub for new music in the Netherlands
29 Jun 2022 News
Poppodium Nieuwe Nor offers a new landmark and hub for new music in the Netherlands

  In the city center Of Heerlen, Poppodium Nieuwe Nor by diederendirrix is a unique new landma... More

Izar Houses in Mexico celebrate the natural landscape, light, and rainfall
29 Jun 2022 News
Izar Houses in Mexico celebrate the natural landscape, light, and rainfall

On a steep site in Mexico, Izar Houses by Taller ADG Alonso de Garay pay exceptional attention to en... More

25 best architecture firms in Madrid
27 Jun 2022 News
25 best architecture firms in Madrid

Madrid is a center of gravity for European architecture. Spain’s capital city is host to an am... More

Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media
25 Jun 2022 News
Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media

In Lviv, Radio Garage is a media art centre and an experimental gallery for temporary exhibitions wi... More

Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric
25 Jun 2022 News
Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric

Located in Prague’s Andel District, Manifesto Market Andel is an urban infill project activati... More

Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm
24 Jun 2022 News
Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm

An iconic 19th-century building next to Amsterdam Central Station, Droogbak has been transformed int... More

Renovated hacienda-style villa in Belgium respects its history while exploring form and materials
24 Jun 2022 News
Renovated hacienda-style villa in Belgium respects its history while exploring form and materials

House VD-B by Graux & Baeyens architecten is a renovated hacienda-style villa in Evergem, Belgiu... More

Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)
22 Jun 2022 News
Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)

In the heart of the historic city of Bruges, The Bruges Meeting & Convention Centre (BMCC) is a... More