Anyone who says tradition in Bern will inevitably also say Loeb, because this department shop belongs to the city like the cork belongs to the wine bottle. All the more for Smith & Smith to be pleased to accept the offer of a shop-in-shop in the food department. The spatial concept allows not only to buy a wine, craft beer and spirits here, but also to drink them directly at the bar - preferably combined with a meat or sushi plate from the shops around. The material selection for the point of sale displays reflects the rough and crafty nature of the selected beverage range. The concept of the successful wine vault already implemented at the Zurich location could be installed another time to house a rare selection of wine trouvailles.