Authentic experience has become an important value to urban travellers. Individual impression instead of mainstream sightseeing is what motivates modern tourists today to explore major cities. A new hotel concept now offers the infrastructure for trips off the beaten track.
The idea is simple and convincing. Due to its proximity to the city life Vienna’s ground floor zone symbolises an area of unique urban character. At the same time massive vacancies of city shops urge for their revitalisation. URBANAUTS bridges both aspects using vacant boutiques as authentic habitat for travellers. Former shops become central hotel rooms – URBANAUTS Street Lofts.
The concept is unique. Hotel is no longer regarded in terms of a self-sufficient building. Based on the theory of the horizontal hotel it stretches out over the city. Fragmentation is the keyword. Rooms are spread within a district, adding up to segments in different parts of the city.
A quiet oasis right in the middle of the city centre. Entered directly from the street the lofts offer a most private and discreet space right next to where city life happens. Spacious and comfortably furnished they create a new category of Boutique Lofts among the family of Boutique Hotels. Their strong connection to the city is always sensible through the art work of local artists who are invited to account for the past of the loft.
Completion: 2010-2017
