BREAKING NEWS: The Urban Theatre wins the French Design 100 award 2022, the only design prize in France to reward the efforts
of its designers on a worldwide level. Now in its second edition, placed under the high patronage of the President Emmanuel Macron and judged
by an international jury to ensure neutrality and international vision.
Urban Revivo’s new flagship store is located in a vibrant fashion shopping area of Shanghai. The project was imagined as an urban theatre. The design concept stems from the idea of a flexible space opening up to create a big volume that brings to mind a theatre or a train station. It was intended as a spectacular showcase of public life, and notably of urban fashion.
With its long storefront facing a major boulevard and a narrower facade looking onto a side street, the project offers two different visual experiences: A dazzling frontal view reveals the multi-layered interior, while the side facade hints at the coveted views from a theatre backstage.
Like an interior street, the ground floor runs along the boulevard and is equally suited for hosting fashion shows and displaying merchandise.
A repeating structural module creates unique settings within the larger space of the store. Parts of these modules reach outside, jutting out from the facade. Functionally, the modules act as a unifying framework that integrates everything from staircases to changing rooms and from countertops to merchandise displays. Metaphorically, we see it as the skeleton for a new fashion body – sophisticated and poetic.
1. Facade: glass and stainless steel, with fin-shaped parts of the interior structure jutting outside.
2. Interior walls: white digitally cut plaster contrasting with the sandblasted concrete of the existing structure.
3. Display furniture (designed by Jakob+MacFarlane): stainless steel