The Bell Lightbox contributes a strong urban attractor for tourists and visitors, fulfills City of Toronto Green Standards for high urban density, and enriches the cultural vitality of downtown Toronto. The trafficable roof with the grand terraced stair provides the city with a new outdoor event space. More significantly, the Bell Lightbox brings together the Toronto International Film Festival's programs under one roof for the first time in its history to ensure the long-term sustainability of this important institution.
The Toronto film festival (TIFF) found a home in the award-winning Bell Lightbox, a stunning five-story building conceived by KPMB Architects in Toronto’s entertainment district.
Entro created a distinctive yet subtle wayfinding and donor recognition system, as well as the identity and signage for the building’s three Oliver & Bonacini restaurants: Luma, Canteen and Malaparte.
We developed angled brushed aluminum panels with a blue plexiglass core and vinyl lettering for main directories. Evoking both corporate sponsor Bell Canada and the blue of cinema light, the extensive sign system uses a combination of blue acrylic stripes and aluminum panels; wherever possible it is illuminated with a blue glowing edge.
Other signage elements are applied as simple vinyl letters on the wall or on glass.
The austere exterior identity was mounted elegantly to the top of the entrance canopy. The fine stroke letterforms are internally illuminated to make the space come alive at night.