Totem de/dos
Miguel de Guzman

Totem de/dos - sign system for industrial areas

Brut Deluxe Architecture + Design as Architects

The sign system for industrial parks totem de/dos has been conceived in order to guide visitors who are not familiar with the site visually to their destiny in clear and evident way. Therefore, the system employs two types of posts. The objective of the design of the first is to give a recognizable and distinctive image to all industrial parks of the city, to visualize and identify them from long distance and any angle of approximation and mark the main accesses. Once located the industrial district, the posts facilitate more detailed graphic information – a map of the area and business listings of all companies. This information is repeated on the smaller sized secondary posts located strategically in the interior of each industrial park.


The structure is composed of galvanized metal profiles. The cladding is entirely of white coloured 40 mm thick cellular polycarbonate plates fixed on the perimeter with white coloured aluminium profiles corresponding to the respective panel system. The exterior plane of the primary structure and the interior plane of the polycarbonate cladding are separated 60 mm in order to locate led stripes in the interstitial space and achieve a homogenous illumination on the interior. The two inferior modules of all posts is realised in security glass to offer a greater resistance against vandalism. Printed vinyls with the graphic information are fixed on the inner side of these glassed modules. The roof is formed is realised also in horizontally laid security glass fixed punctually on the secondary structure. In the interior of the structure a series of stairways are located connecting different levels of galvanized metallic grids that give access to the installations and its maintenance. Both posts are illuminated in its interior by white coloured LED stripes. The illumination is activated simultaneously with the street lighting of the industrial district. A distinctive colour of the lightning for each industrial park was proposed originally though finally all will be illuminated in white. On top of the primary posts has been foreseen the optional installation of photovoltaic panels without having been realised so far. All posts are equipped with graphic information – a map of the district and a business listing.


In December 2010 the sign system has been installed in the first 3 industrials parks of Madrid with a total of 4 primary posts and 27 secondary posts.

Featured Projects
Latest Products
News
Poppodium Nieuwe Nor offers a new landmark and hub for new music in the Netherlands
29 Jun 2022 News
Poppodium Nieuwe Nor offers a new landmark and hub for new music in the Netherlands

  In the city center Of Heerlen, Poppodium Nieuwe Nor by diederendirrix is a unique new landma... More

Izar Houses in Mexico celebrate the natural landscape, light, and rainfall
29 Jun 2022 News
Izar Houses in Mexico celebrate the natural landscape, light, and rainfall

On a steep site in Mexico, Izar Houses by Taller ADG Alonso de Garay pay exceptional attention to en... More

25 best architecture firms in Madrid
27 Jun 2022 News
25 best architecture firms in Madrid

Madrid is a center of gravity for European architecture. Spain’s capital city is host to an am... More

Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media
25 Jun 2022 News
Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media

In Lviv, Radio Garage is a media art centre and an experimental gallery for temporary exhibitions wi... More

Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric
25 Jun 2022 News
Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric

Located in Prague’s Andel District, Manifesto Market Andel is an urban infill project activati... More

Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm
24 Jun 2022 News
Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm

An iconic 19th-century building next to Amsterdam Central Station, Droogbak has been transformed int... More

Renovated hacienda-style villa in Belgium respects its history while exploring form and materials
24 Jun 2022 News
Renovated hacienda-style villa in Belgium respects its history while exploring form and materials

House VD-B by Graux & Baeyens architecten is a renovated hacienda-style villa in Evergem, Belgiu... More

Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)
22 Jun 2022 News
Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)

In the heart of the historic city of Bruges, The Bruges Meeting & Convention Centre (BMCC) is a... More