Tribe By Amrapali

Tribe By Amrapali

Architect
Studio Lotus
Location
New Delhi, Delhi, India | View Map
Project Year
2017
Category
Shops

Tribe by Amrapali

Studio Lotus as Architects

Retail Spaces are fast evolving beyond mere centres of material transaction; outlets for brands are often their most effective communicators of individuality and ethos, a tactile interface between the company and the customer. 

Caption

 

Embodying the brand’s commitment to excellence carried forth over five decades, the visual lexicon developed for Amrapali celebrates indigenous craftsmanship and tactile intricacy. Tribe, Amrapali’s offshoot, caters to a younger demographic – manifesting its core values through a bolder, vibrant expression. The retail outlet for Tribe at Select Citywalk, New Delhi, concretizes these values in a spatial format.

Caption

 

The layered spatial experience draws inspiration from tribal patterns and tattoos, underpinned by an expression of Amrapali’s Jaipur roots. Drawing from these influences, Jaipur-pink walls and a patterned cement floor form the interior shell, with a series of blackened metal screens placed within.

Caption

 

Keeping flexibility and ease of reconfiguration in mind, the display scheme has been designed to create a meandering journey through the store, inducing a sense of deliberation in the user’s movement through the space. The scheme uses wooden display devices, handcrafted and flamed for an even black finish; the devices have been hewn in geometric patterns and chiseled to add texture – understated in their visual appearance, the devices shift the focus entirely on the jewelry on display. The layered spatial arrangement also helps increase the display capacity within the 300 sq.ft. layout.

Caption

 

In sync with the pieces on display, wall art in tribal motifs accentuate the space; mirrors have been installed along the display cases, to help define smaller zones within the layout for specific collections. The wooden display panels have been designed to function as independent, movable units which can adapt to varied store layouts; these devices add a second, dynamic layer to the shell – one which shifts and changes as per the requirements posed by the current collections in the store.

Featured Projects
Latest Products
News
Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media
25 Jun 2022 News
Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media

In Lviv, Radio Garage is a media art centre and an experimental gallery for temporary exhibitions wi... More

Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric
25 Jun 2022 News
Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric

Located in Prague’s Andel District, Manifesto Market Andel is an urban infill project activati... More

Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm
24 Jun 2022 News
Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm

An iconic 19th-century building next to Amsterdam Central Station, Droogbak has been transformed int... More

Renovated hacienda-style villa in Belgium respects its history while exploring form and materials
24 Jun 2022 News
Renovated hacienda-style villa in Belgium respects its history while exploring form and materials

House VD-B by Graux & Baeyens architecten is a renovated hacienda-style villa in Evergem, Belgiu... More

Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)
22 Jun 2022 News
Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)

In the heart of the historic city of Bruges, The Bruges Meeting & Convention Centre (BMCC) is a... More

Award-winning New Museum of Ethnography by NAPUR Architect opens in Budapest
22 Jun 2022 News
Award-winning New Museum of Ethnography by NAPUR Architect opens in Budapest

Designed by NAPUR Architect, the recently opened New Museum of Ethnography in Budapest is a purpose-... More

New Royal College of Art campus by Herzog & de Meuron unveiled in Battersea
22 Jun 2022 News
New Royal College of Art campus by Herzog & de Meuron unveiled in Battersea

The Royal College of Art unveiled its new campus in Battersea, London this past month.  With a... More

TAO’s Qingyijiang Road Elementary School explores a decentralized school system design that embraces equality, non-hierarchy, freedom, and diversity
21 Jun 2022 News
TAO’s Qingyijiang Road Elementary School explores a decentralized school system design that embraces equality, non-hierarchy, freedom, and diversity

The Qingyijiang Road Elementary School by TAO (Trace Architecture Office) explores a decentralized s... More