Wilson Sporting Goods NYC Pop-Up Experience

Wilson Sporting Goods NYC Pop-Up Experience

Architect
Bergmeyer
Location
SoHo, Manhattan, New York, NY, USA | View Map
Project Year
2021
Category
Shops
Richard Cadan Photography
Product Spec Sheet

ElementBrandProduct Name
Wall SurfaceCORIAN® Design
Wall PaintBenjamin Moore
CHANTILLY LACE - OC-65
Wrought Iron
Fixture ManufacturersALU
FurnitureCB2
FurnitureRejuvenation
FurnitureWest Elm

Product Spec Sheet
Wall Paint
Wrought Iron, CHANTILLY LACE - OC-65 by Benjamin Moore
Fixture Manufacturers
by ALU
Furniture
by CB2
Furniture
Furniture

Wilson Sporting Goods NYC Pop-Up Experience

Bergmeyer as Architect of Record

Founded in 1914, Wilson’s iconic brand has consistently shaped the world of sports through developments and advancements in sporting goods and gear. Their products can be found across the globe and in the hands of some of the greatest athletes at the top of their sporting leagues. And perhaps most iconic is their role and ubiquity in tennis. So, as a tie-in to the 2021 U.S. Open, Wilson looked to create a partner experience in the City that strove to capture the energy and excitement of that marquee event.

photo_credit Richard Cadan Photography
Richard Cadan Photography

To bring Wilson’s vision to fruition, Bergmeyer was enlisted to lead the collaboration with the Wilson creative team to create a distinctive experience; part museum, part lab, part lounge, and part retail store. Bergmeyer shepherded the development from concept to implementation, working with the Wilson team to redefine and manifest this legendary brand and sport in an engaging physical experience.

photo_credit Richard Cadan Photography
Richard Cadan Photography
photo_credit Richard Cadan Photography
Richard Cadan Photography

Envisioned as a space to experiment, promote events, and celebrate new ideas; the store serves as a hub for partnership events, viewing parties, and memorable Instagram moments. Set apart from a traditional brick-and-mortar experience, the 4,600 SF pop-up focuses on celebrating Wilson’s history and evolution in the sport of tennis through storytelling and immersive interactions designed to be a journey that shows the brand as the embodiment of this storied sport. Graphics, memorabilia, merchandising, the “ball room” experience, and a customization zone, all allow customers to engage with the Wilson brand in ways they never had before.

Caption
photo_credit Richard Cadan Photography
Richard Cadan Photography

As Wilson boldly marches forward, our collaboration will tie together this iconic company’s past while innovating to the future.

photo_credit Richard Cadan Photography
Richard Cadan Photography

 

Featured Projects
Latest Products
News
Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm
24 Jun 2022 News
Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm

An iconic 19th-century building next to Amsterdam Central Station, Droogbak has been transformed int... More

Renovated hacienda-style villa in Belgium respects its history while exploring form and materials
24 Jun 2022 News
Renovated hacienda-style villa in Belgium respects its history while exploring form and materials

House VD-B by Graux & Baeyens architecten is a renovated hacienda-style villa in Evergem, Belgiu... More

Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)
22 Jun 2022 News
Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)

In the heart of the historic city of Bruges, The Bruges Meeting & Convention Centre (BMCC) is a... More

Award-winning New Museum of Ethnography by NAPUR Architect opens in Budapest
22 Jun 2022 News
Award-winning New Museum of Ethnography by NAPUR Architect opens in Budapest

Designed by NAPUR Architect, the recently opened New Museum of Ethnography in Budapest is a purpose-... More

New Royal College of Art campus by Herzog & de Meuron unveiled in Battersea
22 Jun 2022 News
New Royal College of Art campus by Herzog & de Meuron unveiled in Battersea

The Royal College of Art unveiled its new campus in Battersea, London this past month.  With a... More

TAO’s Qingyijiang Road Elementary School explores a decentralized school system design that embraces equality, non-hierarchy, freedom, and diversity
21 Jun 2022 News
TAO’s Qingyijiang Road Elementary School explores a decentralized school system design that embraces equality, non-hierarchy, freedom, and diversity

The Qingyijiang Road Elementary School by TAO (Trace Architecture Office) explores a decentralized s... More

House of Concrete Experiments by Samira Rathod Design Associates explores concrete in all its aspects
21 Jun 2022 News
House of Concrete Experiments by Samira Rathod Design Associates explores concrete in all its aspects

Located in the coastal town of Alibaug, near Mumbai, the House of Concrete Experiments by Samira Rat... More

Promodo Hub & Office by Bude Architects offers a transformable platform for the exchange of ideas
18 Jun 2022 News
Promodo Hub & Office by Bude Architects offers a transformable platform for the exchange of ideas

Situated in an actively developing IT district of Kharkiv, Promodo Hub & Office by Bude Architec... More